In the FY22 fiscal year, Anfuli Group's sales reached $24.3 billion. Among them, Anfuli's business growth in the Asia region was very rapid, with sales in the region reaching $10.6 billion in the fiscal year, accounting for 44%. Meanwhile, Anfuli China's business has successfully achieved four consecutive years of positive growth.

"Anfuli has a century of operational experience, diverse geographical and segmented markets, and can capture more information to help partners extend their reach to emerging industries and applications." Ms. Dong Hua, President of Anfuli China, said, "Anfuli has always adhered to the concept of 'technology driven' and actively invested in new technology industries for long-term layout. We firmly believe that these beliefs will also guide us to run through our actions and efforts in the next century."

At the recent Shanghai Electronics Show in Munich, Ms. Dong Hua (left), President of Amperex China, and Cao Yuelong (right), Vice President of Marketing and Communication for Amperex Asia Pacific, shared Amperex's forward-looking business layout and development strategy in the Chinese market.

Three Industry Opportunities under the Dual Carbon Goal

In 2020, China announced its carbon neutrality goals at the United Nations General Assembly, which include peaking carbon emissions by 2030 and achieving carbon neutrality by 2060. This "dual carbon" goal also guides Anfuli to continue to pay attention to and take action.

Opportunity 1: Automotive Market

The automotive industry is the main industry implementing the "dual carbon" indicator. According to a recently released data, "more than 20 million new energy vehicles have been produced in China." Since the birth of China's first electric vehicle in 1995, the development of new energy vehicles in China has gone from "0" to "10 million", which took 20 years. But from "10 million vehicles" to "20 million vehicles", China only went through two years.

Dong Hua introduced that Anfuli occupies an extremely important position in the automotive industry chain and has been deeply involved in the development of the automotive industry, especially in China. Anfuli has been investing in the automotive industry for over a decade and currently has a strong customer base (OEM, Tier 1, Tier 2, IDH, etc., with a rich product line of agents, and the ability to intervene in the early stages of solution design to assist customers in achieving technological innovation and product iteration and upgrading, with a particular emphasis on transparent operations and supply chain management, making the company the preferred supplier of automotive semiconductor core components. According to data released by Gartner in 2022, Anfuli is the world's top automotive chip distributor.

In China, Anfuli continues to strengthen its cooperation with local car manufacturers. At the same time as this year's Munich Shanghai Electronics Exhibition, Anfuli and one of the representative enterprises of China's new automotive forces, Nezha Automobile, officially signed a strategic cooperation framework agreement. According to the agreement, both parties will fully leverage their core advantages, carry out deeper and higher-level cooperation around new energy vehicles, form a long-term, stable, and mutually beneficial strategic partnership, and jointly promote the innovative development of China's new energy vehicle industry. (Click on Review)

Opportunity 2: Wind and solar energy storage and charging

According to data from the National Bureau of Statistics in 2022, the proportion of new clean energy in China has increased compared to 2021, but traditional fossil fuels still account for the largest proportion. Dong Hua pointed out that with the improvement of new energy applications, it is believed that the proportion of new clean energy in energy consumption will gradually increase. "We have also seen a significant increase in demand for energy storage equipment among many enterprises. The adoption of new energy will be significantly increased in the future."

In response to China's "dual carbon" indicators, Anfuli has integrated some scattered applications of wind and solar energy storage and charging into one business department, namely the wind and solar energy storage and charging business department. In addition to focusing on "scenery", Anfuli's "energy storage", which has developed in recent years, is also seen as another important breakthrough point.

According to Dong Hua, for the market prospects of charging piles, the continuous expansion of commercial scale of new energy vehicles and the favorable policy of "charging piles going to rural areas" will provide strong support and drive for the rapid growth of the charging pile market. The country hopes to achieve a 1:1 ratio of vehicles to piles, which is not difficult to achieve in big cities. However, if combined with the rural indicators of electric vehicles, the current layout scale of charging stations is far from sufficient. Taking into account various factors, Anfuli has established a separate business department to connect various applications of wind and solar energy storage and charging, preparing for its long-term layout in the future.

Opportunity Three: Diversified Development

Anfuli is a global enterprise, also rooted in China, and focuses on diversified development. Looking at the Chinese market, there are both cutting-edge market opportunities such as artificial intelligence, healthcare, and big data, as well as the development needs of local chips, and the trend of "China+1", which is the urgent need for local customers to go abroad and Chinese semiconductors to go abroad.

When it comes to the development of local chips, Dong Hua candidly stated, "We hold a positive attitude.". "Anfuli warmly welcomes local semiconductor companies to leverage China's vast market, starting from China and expanding overseas. Anfuli is also willing to become a springboard for local semiconductor companies' overseas expansion, helping them build their sales network outside of Asia."

It is understood that Anfuli China is actively selecting suitable product lines for cooperation, such as simulator components MCU， Even product lines such as IGBT that are particularly suitable for the industry the company focuses on, using domestically produced semiconductors in related fields. The strategy currently formulated by Anfuli China is to "follow the customer" - wherever the customer invests in the factory, Anfuli will correspondingly extend the supply chain there or have the local team connect.

Cao Yuelong, Vice President of Marketing and Communication for Anfuli Asia Pacific, stated that building an ecosystem has always been a focus of Anfuli's attention, as distributors or agents happen to be at the center of the entire semiconductor ecosystem, and it is very fitting for distributors to be the leaders of the ecosystem. Anfuli can provide services covering the entire product lifecycle from design to production, providing comprehensive support for the entire ecosystem, and promoting collaborative cooperation among ecological partners.

Actively implementing ESG concepts and promoting sustainable development

ESG stands for Environmental, Social, and Governance. Anfuli Group has been operating for a century and has accumulated many successful experiences in ESG, which have been extended to the Asia Pacific region.

It is reported that Anfuli China actively practices corporate ESG, including meeting the constantly changing needs of customers and suppliers to enhance its competitive advantage; Attracting and retaining high-performance and diverse talents; Identify, quantify, and manage potential and emerging ESG risks to maintain business continuity; Continuous compliance; Establish active partnerships with local communities and other non-governmental organizations, and so on.

In terms of talent cultivation, Anfuli takes a corporate perspective and collaborates with universities to cultivate industry talents. Through the collaboration with the University of Hong Kong and the design accumulation of Anfuli in the FPGA field, we aim to help the University of Hong Kong restart the establishment of the "Microelectronics Department" major. In addition, Anfuli attaches great importance to the internal employee training mechanism, and formulates talent training plans based on different levels and job types. Dong Hua introduced that she is the leader of Anfuli China, who has grown up locally, and all the management teams of Anfuli China have also been trained and grown locally.

li has been collaborating with Wuhan Linjie Autism Rehabilitation Medical Center for four consecutive years to help children with autism regain their confidence.

Finally, Dong Hua concluded that Anfuli, as a century old enterprise, owes its success to adhering to the corporate values represented by "long-term ism". In the next century, Anfuli will continue to persist in doing things that benefit the common progress of the industry and promote its forward development.